10/19/2023 0 Comments Instagram highlight cover nameCategories can and should vary depending on your business and industry. Of course, these are very general categories to use as a starting point. Company culture/about us/mission statement.For a brand, helpful stories highlights categories could be: Think about each category as its own section of marketing content. How many categories should you make? And what should they be titled? The answers will be different for every business however, thinking about it from a marketing perspective can help.Ĭategorizing your Instagram stories highlights is a means for you to guide page followers to the information you want them to know about your brand. Categorizing your Instagram stories highlights for marketing Once a highlights category is created, you’ll be able to add new stories content to it in real time as you actively post (rather than having to select from the archive). Note that a category name is limited to a maximum of 15 characters. You’ll be prompted to assign a name to the category and select a cover photo for the category, which is the image that will appear in the circle on your profile (until you remove it or assign another cover image). To create a highlights category, make sure you are logged into your Instagram account and are looking at your own profile, and click the circle with the plus sign labeled “New.” From there, you’ll open up your private stories archive, and you’ll be able to select the content you want to assign to the new category. On the example above from our profile, the stories highlights are the circles labeled “The Blogs,” “The Clients,” “The Services,” “The Office,” and so on. Each “circle” is a different highlights category, and a user can make as many highlights categories as they want (more on that in a minute). They appear below the bio of an Instagram profile but above the feed. In fact, they are on display as a public feature of an Instagram user’s profile. Stories highlights does the same however, the difference is, highlights are not meant to be private. Private to the profile owner, the stories archive is a space that automatically saves stories content to be retrievable at any point in time. Instagram first introduced its stories highlights and stories archive features in December 2017. Categorizing your Instagram stories highlights is a way to organize this content to make it more consumable for those interacting with your page. The stories highlights feature on Instagram gives stories content a place to live beyond its 24-hour posting window. There is a function, however, that allows users to preserve and showcase their stories content. Instagram stories are known for their fleeting nature.
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